Generally speaking language schools – and especially English schools – around the world are exactly my type of clients. An English School based in Uk, Australia, USA, Malta, Ireland, Canada (or wherever) wants to target different markets and languages: obviously they want to target also the Italian market. So, they need me because I can target the Italian market very well as a native speaker and Italian SEO copywriter, but I can also talk with them in English (not so obvious for other fellow Italian colleagues).

The field of “learning English abroad” is also growing very fast and the competition might be though, especially if the school needs to compete in one of the favourite destination to learn English by student from all over the world: London!

Also London is obvious destination for Italians that want to attend an English abroad: it’s close, it’s in Europe (that means no hassle for Visas), it’s prestigious (it is said that it’s the place where “perfect” English is spoken… but we know that it might not to be true!).

Have a look at the SERP for “Scuole di inglese a Londra” in google.it: and don’t think it is that easy as it looks like!

But most of all: those Italians… they really need to learn English!